Timing and budget
What have you set aside for this?
Select one
Under $1,500
$1,500 to $3,000
$3,000 to $6,000
$6,000 to $12,000
Over $12,000
No idea - tell me what this should cost
Nobody gets talked into a bigger number for answering honestly. It tells us which options are worth showing you.
Interested in an ongoing care plan after launch?
Select one
Yes - I want updates, backups and security handled
Maybe - tell me what it covers
No - I will maintain it myself
Do you already have a written brief or request for proposal?
Yes, and I can share a link to it
No - walk me through what you need
Not yet, I will send one later
Link to your brief, RFP or any documents
Share a link rather than an attachment - it keeps your files out of email and there is no size limit.
About your business
Which towns or areas do you serve?
This drives how we build your local search pages.
What does your business do, and what should the website do for it?
Why do customers pick you over the competition?
Whatever you write here usually ends up on the homepage.
Who is your ideal customer?
Is your work steady year-round, or are there busy and slow seasons?
Useful for timing the launch so it lands before your busy stretch.
What marketing are you doing now, and what has actually worked?
Logo and brand
Do you need a logo?
I need one designed from scratch
I have one but it needs work
I have one I am happy with
No logo help needed
If it needs work, what bothers you about it?
Do you have the original logo artwork files?
Select one
Yes - I have the original vector files
No - only a picture of it
Not sure what I have
A JPEG or PNG is a picture. Vector files end in .ai, .eps or .svg.
Do you have brand colors and fonts written down anywhere?
Select one
Yes - I have a style guide
No - nothing written down
Sort of - it is in someone's head
Are you open to changing your colors or fonts?
Select one
Yes - open to suggestions
No - keep the brand exactly as it is
Some flexibility, but the logo stays
Do you need anything printed to match?
Business cards
Letterhead
Envelopes
A style guide
Vehicle or signage graphics
Something else
Links to your social profiles and mailing list, if you have them
The project itself
What has to be true for this to have been worth the money?
How do you expect people to find the site?
Google search
Google ads
Other online ads
Social media
Email or mailing list
Print, signs or vehicles
Word of mouth
ChatGPT and AI assistants
What does the site need to do? Tick anything that applies.
Contact or quote form
Online booking
Take payments online
Sell products
Subscriptions or memberships
Customer logins
Blog or news
Event calendar
Photo gallery
Portfolio of past work
Video
Downloads or documents
Mailing list signup
Live chat
Spanish or bilingual version
Connect to a CRM
Something else
Anything on that list that needs explaining, or anything missing from it?
One to three competitors, with their websites if you know them
We look at who is beating you in search and why.
One to three websites you like, and what you like about them
Pages and content
Do you know which pages the site needs?
Yes, I have a list
No - help me work it out
My current pages are fine as they are
List the pages you want
Where is the wording going to come from?
It all needs writing from scratch
Reuse what is on my current site
A mix of both
Link to any content you have written already
Do you have photos of your own work?
Select one
Yes - plenty of good ones
A few, but not great quality
No - we will need stock or a photographer
Real photos of real jobs beat stock every time.
Do you want to update the site yourself afterwards?
Select one
Yes - I want to be able to edit it
No - I would rather you handled changes
Not sure yet
How often would new content go up?
Select one
Weekly
Monthly
Every few months
Once or twice a year
Almost never - set it and forget it
Link to any photos, documents or files we should see